Sponsorship Opportunity · 2027

For the Fans.
For the Players.
For the Game.

WhiteBIT becomes the Official Crypto Partner of the Hexagon Cup — the boldest reinvention of padel. Eight franchise teams. Celebrity owners. World-class talent. A global audience hungry for what's next.

Padel is booming

The fastest growing sport on the planet — and we're its main stage.

Global momentum
35M
Players worldwide
Explosive growth
+17%
Annual growth forecast
Sport of the future
2032
Olympic debut · Brisbane

Sources: Playtomic Global Padel Report 2025; FIP World Padel Report 2025

Toblerone · Court-edge brandingCourt-side · WhiteBIT identityStadium Screen · WhiteBIT PayVomitorium · Player tunnel
Toblerone · Court-edge branding
WhiteBIT visibility across the venue.
A new era in padel

Eight franchises. Star power. Top-tier talent.

  • Team-based tournament
    8 franchise teams competing for the cup
  • Mixed rosters
    2 men · 2 women · 2 Next Gen
  • Celebrity owners
    Driving prestige & excitement
  • Elite players
    World-class talent on every team
  • Innovative model
    Star power, investment & top-tier sport
Team Owners

Owned by icons. Watched by the world.

Eight franchise teams led by global sports and entertainment legends — each with their own official identity.

Hexagon Cup team owners and official team logos
The Players

World-class talent on every team.

Tapia, Coello, Chingotto, Stupaczuk, Triay, Brea, Sánchez, Josemaría — the very best of men's and women's padel.

Hexagon Cup star players: Tapia, Coello, Chingotto, Stupaczuk, Triay, Brea, Sánchez, Josemaría
Hexagon Cup 2026 · The Film

Feel the energy. Watch the moments.

2026 Performance

The numbers don't lie.

37K+
total visitors
+21% vs 2025
8.1M
global broadcast
+75% vs 2025
7.6M
YouTube views
+254% vs 2025
33.7M€
AVE press value
+20% vs 2025
3.5K+
VIP attendees
+40% vs 2025
6.4M
digital audience
+305% vs 2025
1.41K
media articles
+22% vs 2025
47
broadcast partners
+1 vs 2025
Conversion

A full-funnel journey, end to end.

Three coordinated phases that turn fans into WhiteBIT users — before, during and after the event.

01
Pre-event
Sign-up campaigns

Influencer & Hexagon-channel driven campaigns: give-aways of padel rackets and event tickets when you sign up on WhiteBIT — up to 1,000 game tickets per event day.

02
During event
WhiteBIT Card cashback

Use your WhiteBIT Card at the venue to unlock direct cashback advantages on food, merch and hospitality — instant value for every swipe.

03
Post-event
Crypto credit reward

Unlock crypto credit presents when you keep your credit on your account 7 days post-event — turning attendance into a long-term relationship.

WhiteBIT · Official Crypto Partner

Where padel meets crypto.

Unmatched brand visibility. Premium hospitality. Innovative activations like the WhiteBIT Coin Toss. One partnership, the entire ecosystem.

Partnership Structure

Gold Package · Rights & Pricing

A two-part structure: a fixed branding fee for exposure, affinity, loyalty and VIP clients — plus a performance-based variable fee tied to user acquisition KPIs.

Campaign duration: 6 months · September 2026 → February 2027
Branding Assets
Gold Package — Rights & Benefits
150K€
Fixed fee
Exposure
Affinity
Loyalty
VIP Clients
Performance Assets
Variable fee · KPI-based
Engagement
Acquisition
Conversion
25€
per funded user

€25 per qualified registered user that completes a deposit, capped at €250K.

Target Acquisition Cost
€50 CAC per funded user
Target KPI Commitment
5,000 new verified user registrations with a first-time deposit within the tournament cycle and immediate post-event window.
Designation & Exclusivity
  • ·Official Partner status
  • ·Exclusivity in Crypto category
  • ·Lock-up logo for all comms
Hospitality & Ticketing
  • ·1 Hospitality Box (6 pax)
  • ·20 grandstand tickets
  • ·2 Gala Dinner invitations
Brand Visibility
  • ·LED Top-Tier (~6%)
  • ·Vomitorium & Fan Zone
  • ·Logo on tickets & backdrops
  • ·Special moment: Coin Toss
Activation & Experience
  • ·Stand in Fan Zone
  • ·1h Fan Zone activation
  • ·3 central court activations
  • ·Money-can't-buy: Seat on the Bench